Position: Marketing Coordinator
Purpose of the Position:
Markets products by developing and implementing marketing and
advertising campaigns; tracking sales data; maintaining promotional
materials inventory; planning meetings and trade shows; maintaining
databases; preparing reports.
Functional Responsibilities:
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
- Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
- Prepares marketing reports by collecting, analyzing, and summarizing sales data.
- Keeps promotional materials ready by coordinating requirements with external suppliers; inventorying stock; placing orders; verifying receipt.
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
- Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
- Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
- Updates job knowledge by participating in educational opportunities; reading trade publications.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Required Qualifications
- Holder of a Degree or Diploma in Sales and Marketing.
- Chartered Institute of Marketing (CIM) professional course will be an added advantage
- Have 2-4 years’ experience in FMCG as a Marketing Coordinator
- Proven experience in Customer relations
Competencies
- Excellent oral and written communication skills
- Detail oriented and works with a high degree of accuracy
- Highly organized and flexible
- Must be self-directed and able to complete projects with limited supervision
- Direct Marketing, Market Segmentation
